So you want to know what a Loss Leader is..

You have come to the right place...

Items that are listed on the front page are what they call a

 “Loss Leader”.  It basically means that the store is losing money to sell you the items at those prices.   Not all of the items will always be a Loss Leader.  But you can pretty much bank on the fact that most of them will be.

Grocery stores do this to entice you to come into their store.  They will mark up other items hoping that you will purchase them while you are there and they can make up the cost.

So, if you have Grocery stores that you are unable to do 

Deal Matchups for.  Check the front page and go off of that.  It will give you a good start to getting a great deal.  And many times we have coupons for the items on the front page, making the deal an even better one!